Tuesday, 1 May 2012

Do you need a Webmaster?

The  function of a Webmaster for many people is unknown. In a large company there is an IT department, with a section that looks after the company website. Changes to content and updates are usually handled by experienced web designers. The manager of this section may have a wide range of titles.

A smaller company may outsource all work concerning a website to a web company, either as a fixed price monthly charge or for individual requirements. This can be costly and there is limited control.

Many small business owners are not aware of all the skills and knowledge needed to support, promote and market a website. The old adage " If you don't know what to ask, how will you understand the answer" applies. As the Internet has grown into a major source of new business, the industry has developed into dedicated areas.

Many companies promote a wide range of Search Engine Optimisation (SEO) services, or guarantee top listing in search results. Treat these claims with caution. Many of the solutions can be effective only if done frequently.

You have a website, time to ask questions. Who has overall responsibility? What is the budget allocation? Is an independent website review made at least once every 6 months? Are using Blogs, Forums part of the business plan? Does the site provide customer facing support, like FAQ's, a ticketing system or community support? Are website and web page analytic's used to monitor the site and provide feedback? Are sales, marketing, production and the financial departments involved in a monthly website review meeting?

All good questions, and important, but you maybe a company of only 2 or 3 people so your choice is to pay different companies to manage different tasks, do it yourself, or consider a Virtual Webmaster working for you.

One example of the things that should be done as part of your overall business plan is use Business Networking to spread your message.

Enough of my message to you, all you have to do is make contact with brief details of your requirements. I work by the hour, so you always know your costs are within budget.