The new Blog from Drachsi has a range of ideas, comments and solutions. Today's post is suitable for people interested in flight information, airports and aircraft. Seems not very interesting, just visit and see the live Flight Information on the new Blog. Great for all type of business an d private individuals.
If you own a small business website and are thinking you need some support, then you could find all you need on the site.
Drachsi
Wednesday, 23 January 2013
Wednesday, 27 June 2012
Blog now open on the main website
I have both an html version and a WordPress appendix on the www.drachsi.com website. The WordPress part contains pages and the new Blog.
I thought it easier to keep all the webmaster and Drachsi stuff all together in one place. Supporting customers comes first so maintaining a number of Blogs, just for me is time consuming. Hope you like the new Blog?
Regards
Drachsi
I thought it easier to keep all the webmaster and Drachsi stuff all together in one place. Supporting customers comes first so maintaining a number of Blogs, just for me is time consuming. Hope you like the new Blog?
Regards
Drachsi
Tuesday, 1 May 2012
Do you need a Webmaster?
The function of a Webmaster for many people is unknown. In a large
company there is an IT department, with a section that looks after the
company website. Changes to content and updates are usually handled by
experienced web designers. The manager of this section may have a wide
range of titles.
A smaller company may outsource all work concerning a website to a web company, either as a fixed price monthly charge or for individual requirements. This can be costly and there is limited control.
Many small business owners are not aware of all the skills and knowledge needed to support, promote and market a website. The old adage " If you don't know what to ask, how will you understand the answer" applies. As the Internet has grown into a major source of new business, the industry has developed into dedicated areas.
Many companies promote a wide range of Search Engine Optimisation (SEO) services, or guarantee top listing in search results. Treat these claims with caution. Many of the solutions can be effective only if done frequently.
You have a website, time to ask questions. Who has overall responsibility? What is the budget allocation? Is an independent website review made at least once every 6 months? Are using Blogs, Forums part of the business plan? Does the site provide customer facing support, like FAQ's, a ticketing system or community support? Are website and web page analytic's used to monitor the site and provide feedback? Are sales, marketing, production and the financial departments involved in a monthly website review meeting?
All good questions, and important, but you maybe a company of only 2 or 3 people so your choice is to pay different companies to manage different tasks, do it yourself, or consider a Virtual Webmaster working for you.
One example of the things that should be done as part of your overall business plan is use Business Networking to spread your message.
Enough of my message to you, all you have to do is make contact with brief details of your requirements. I work by the hour, so you always know your costs are within budget.
A smaller company may outsource all work concerning a website to a web company, either as a fixed price monthly charge or for individual requirements. This can be costly and there is limited control.
Many small business owners are not aware of all the skills and knowledge needed to support, promote and market a website. The old adage " If you don't know what to ask, how will you understand the answer" applies. As the Internet has grown into a major source of new business, the industry has developed into dedicated areas.
Many companies promote a wide range of Search Engine Optimisation (SEO) services, or guarantee top listing in search results. Treat these claims with caution. Many of the solutions can be effective only if done frequently.
You have a website, time to ask questions. Who has overall responsibility? What is the budget allocation? Is an independent website review made at least once every 6 months? Are using Blogs, Forums part of the business plan? Does the site provide customer facing support, like FAQ's, a ticketing system or community support? Are website and web page analytic's used to monitor the site and provide feedback? Are sales, marketing, production and the financial departments involved in a monthly website review meeting?
All good questions, and important, but you maybe a company of only 2 or 3 people so your choice is to pay different companies to manage different tasks, do it yourself, or consider a Virtual Webmaster working for you.
One example of the things that should be done as part of your overall business plan is use Business Networking to spread your message.
Enough of my message to you, all you have to do is make contact with brief details of your requirements. I work by the hour, so you always know your costs are within budget.
Friday, 13 April 2012
New Page on using Pinterest
There are many opportunities to market a product or service. A rapidly growing source is Pinterest. A new page with information, working examples and source code are available at http://www.drachsi.com/pinterest.htm
Very useful for normal users and web designers.
Very useful for normal users and web designers.
Sunday, 8 April 2012
Tuesday, 27 March 2012
Marketing a Start-up is difficult
I have just about completed the basic set up of the Mini Job Store website. This is based on the " I will for a fiver" principal. The original idea started in America and has proved very popular. It provides everybody the chance to offer to do work for a Fiver or more. There are now many other clones of the original site.
As a Virtual Webmaster, I am often asked to help with existing websites, this is ok, because there are other people involved. Building a new site alone, that is selling a product is easier than my website www.drachsi.com which sells a service. Starting the www.marketing-yourself.co.uk involved Keyword search, domain name search, registration, and finding a reliable hosting company.
Many companies use their existing trading name, sometimes this works fine, other times it means nothing to other people unless they are friends, family or if it is a bricks and mortar company, but only locals know of it. Finding the right keywords for your company's products, services is a vital first step. Registration is next, but many of the best names have long gone. You stand as better chance in the future, marketing of your website if your keywords are in the name. ie www.marketing-yourself.co.uk has my two keywords, somebody eles has the .com version which is considered the best.
More to follow in the next post.
Drachsi
As a Virtual Webmaster, I am often asked to help with existing websites, this is ok, because there are other people involved. Building a new site alone, that is selling a product is easier than my website www.drachsi.com which sells a service. Starting the www.marketing-yourself.co.uk involved Keyword search, domain name search, registration, and finding a reliable hosting company.
Many companies use their existing trading name, sometimes this works fine, other times it means nothing to other people unless they are friends, family or if it is a bricks and mortar company, but only locals know of it. Finding the right keywords for your company's products, services is a vital first step. Registration is next, but many of the best names have long gone. You stand as better chance in the future, marketing of your website if your keywords are in the name. ie www.marketing-yourself.co.uk has my two keywords, somebody eles has the .com version which is considered the best.
More to follow in the next post.
Drachsi
Monday, 19 March 2012
Marketing a product is easier than a service
I have been spending time creating a product to sell as part of understanding the problems of being rated highly in Google and Bing. First is the time scale. seems like nothing under one month happens.
So now all the effort is to see if the ideas, solutions and suggestions which are part of the Virtual Webmaster Services really work. The site is for a mini job marketplace.
Drachsi
So now all the effort is to see if the ideas, solutions and suggestions which are part of the Virtual Webmaster Services really work. The site is for a mini job marketplace.
Drachsi
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